ABOUT THE PARTNERSHIP

Continuing their dedication to sustainability and creative solutions, giffgaff partnered with us to transform their outdoor advertising banners into versatile, multi-purpose pouches.

Each pouch is locally crafted in London, bridging the value of sustainable innovation and local craftsmanship. In line with giffgaff's Responsible Marketing values of transparency and inclusivity, this partnership demonstrates how brands can align purpose with turning marketing into something meaningful and lasting.

OUR DESIGN APPROACH

By giving these materials a renewed life, the project reduces waste while embodying our design philosophy of intention and longevity.

Each piece is carefully handcrafted to balance practicality and timeless appeal. Beyond the repurposed giffgaff banners, the zips are made from recycled plastic and brass, while other elements feature incorporate GRS-certified recycled leather.